Professional Experience in the USA
Yves Delorme, Inc.
European luxury linens and home accessories since 1845. Yves Delorme is part of the family-owned French company, Fremaux-Delorme, firmly rooted in the ancient textile manufacturing industry in Lyon, France and a member of the Comité Colbert, which groups the most prestigious luxury brands in France.  Yves Delorme, Inc. is the US subsidiary.

Marketing & Communications Director, Dallas, TX & Charlottesville, VA  •  2010 – Present

Pilots marketing strategy for the US market through conception, implementation and management, working closely with global counterparts. Participates deeply in sales & marketing strategy for Retail, Wholesale, Web & Designer environments. Provides creative direction in liaison with agency in Paris, France and creates brand collateral and promotional materials. Coordinates high-profile client events & tradeshows with Sales team. Serves as primary liaison & strategist for NY-based Press & Public Relations Agency, Paul Wilmot Communications. Manages exclusively social media strategy and advertising media plans for the US market.  Serves on committee for US e-commerce, web design & SEO/SEM strategy. Manages internal & external teams. Reports to the CEO.

  • Created & manage the “brand-voice” for all communications and initiated brainstorm sessions for brand development.
  • Created shift from print-to-digital in choice brand collateral and re-defined internal marketing protocols, both resulting in increased time efficiency & budget reductions.
  • Personally piloted conception & launch of a secured file sharing website for global branding materials.
  • Innovated a creative approach to professional designers to increase brand awareness & sales to this segment.

Agence 5970 Dallas, TX  •  2008 – Present 
  Link to Portfolio 

Independent laboratory, founded by artist duo Lee & Frank Dufour, dedicated to conceptual art. Group Exhibits include: dallas contemporary, The Dallas Museum of Art, La Fondation Vasarely, Central Trak.

Compagnie de Provence
Company was founded in Marseille, France in 1990 to reinvigorate the appeal of the famed soap factories of the Region, producing high-quality, traditionally made skin-care collections combined with their signature, urban-chic packaging.

President, Dallas, TX  •  2005 – 2009

Promoted from position as Creative Director in France and relocated to the U.S. to start-up U.S.-based company. Structured a sophisticated supplier selection process and program with measurable quality, productivity, and efficiency objectives. Scope of diverse accountability was significant and included identifying a warehousing structure to house operations and recruiting Press Attaché, webmaster, and representative groups. Full P&L management. Leadership accountability for three direct reports and eight indirect teams including National Representative Groups, suppliers, accounting / tax services, warehouse facility in New York, and Press Attaché in New York. Profitably directed account management of large national accounts, including Neiman Marcus, Pottery Barn, and Crate & Barrel, as well as ~600 active boutique accounts. Reported to Partners in France.

  • Personally spearheaded the start-up of the entire U.S.-based company and architected / implemented the five-year business plan.
  • Generated $1M in wholesale sales the first year and accelerated those sales by ~25% year over year for four years by implementing sales staff via representative groups across the U.S., launching an online boutique, implementing Private Label programs, and organizing and participating in bi-annual trade shows.
  • Selected highlights of visual communication marketing materials developed for the company were featured in Real Simple in January 2008, Vogue in October 2007, and Nylon in September 2006.
  • Captured $45K in annual savings and enhanced customer relationship management by launching a financial and client services software management program. After implementation of the software, personally performed monthly accounting duties.
  • Saved ~$450K in payables to France by analyzing the risk versus opportunity to hedge the foreign exchange rate during a one-year period and renewed it for a second year.