PROFILE
Lee’s professional experience is the dynamic fusion of marketing creativity and business management with a focus in luxury markets encompassing fashion, health & beauty, home decor & textiles. With an earliest experience in the International Press & PR department at Yves Saint Laurent Haute Couture in Paris and then as Assistant Art Director at Sonia Rykiel, Lee’s career was firmly established in the luxury industry. Other creative endeavors in Paris include founding an avant-garde concept store/digital art gallery in the early 90s and serving as the Trend Scout for the city of Paris for Levis Strauss, Europe. Passing through positions of creative direction, brand consulting and CEO of a small company; currently, Lee has the honor of collaborating with Yves Delorme, member of the Comité Colbert.
With a passion for contemporary art, Lee co-founded Agence5970, producing academic research & conceptual digital artworks.
AREAS OF EXPERTISE
Integrated Marketing Planning | Program Development | Digital Marketing & Social Media | Trend Analysis & Client Insights | Brand Message & Visual Strategy | Visual Communications & Design | Creative Copywriting & Editing | PR, Advertising & Media Planning | Promotion & Events Management | Product Development & Launch | Multi-cultural Business Development | B2B/B2C